Your Privacy Rights
WHAT INFORMATION ABOUT YOU IS COLLECTED ON OUR WEBSITE, APPLICATION, OR THROUGH OUR ONLINE PRODUCTS?
We collect two types of information: personally identifiable information and non-personally identifiable information.
Personally Identifiable Information.
You do not have to provide us with any Personally Identifiable Information to visit our Website. However, if you choose to withhold requested information, you may not be able to visit all sections of our Website or use all of our Application or Online Products, such as subscribing to our community or using the tools available to members.
Non-Personally Identifiable Information.
When you become a registered user of our Website, and become a member of The Ornish SPECTRUM community, we also may collect information that by itself cannot be used to identify or contact you, such as demographic information (like age, profession or gender), your relationship to The Ornish SPECTRUM programs, and health information (“Non-Personally Identifiable Information”). Non-Personally Identifiable Information may also include user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Website, Application, and Online Products. Non-Personally Identifiable Information is used to help us understand who uses our Website and to improve and market our Website, Application, and Online Products.
Information from Other Sources.
We may also supplement the information we collect with information from other sources to assist us in evaluating and improving our Website, Application, and Online Products, to determine your preferences so that we can tailor our Website, Application, and Online Products to your needs.
We may collect information (including information that is Personally Identifiable Information) from you in different manners and at different places and times on our Website or Application, such as when you become a member of The Ornish SPECTRUM community. We also may collect information from you in connection with, or through, our Website, Application, and Online Products. The following is a description of the areas and/or manners in which we primarily collect information about you.
Becoming a Subscriber
In order to access certain sections of our Website, you must first complete certain steps to become a subscriber. During these steps, you may be required to provide us with information (including Personally Identifiable Information) such as name, date of birth, zip code and email address, and payment and billing information. This information is used to help us understand who uses our Website, to improve our Website and our Online Products, to contact users about requested Applications and/or for subscription billing purposes.
Cookies and Action Tags.
We also collect Non-Personally Identifiable Information passively using “cookies, ”“action tags,” and similar methods.
“Cookies” are small text files that are placed on your computer or mobile device in order to identify (i) your Web browser, (ii) the activities of your computer on our Website and (iii) your activity in connection with our advertisements and other marketing and promotional efforts. Cookies may be used to:
- assist you in using our Website, Application, and Online Products (e.g., to save you time by not having to reenter your name upon each visit to our Website), and
- allow us to statistically monitor how you are using our Website, Application, and Online Products for purposes of improving our online offerings.
You do not have to accept cookies to use our Website, however, you may not be able to use certain products, offerings, features, or resources of our Website (such as “remember me”) if you do not accept cookies. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the “Help” section of the toolbar.
We collect information, some of which may be Personally Identifiable Information, that you voluntarily provide to us when you choose to use some of our Online Products (some of which are available on a subscription basis) such as the tracking tools, calendar and reminders, love and support feed, public and private forums, blogs, meal libraries and the “Private Profile” feature. Some of these Online Products may ask you for health-related information; we collect this information in order to help you track your progress against your health-related goals.
Information is also collected when you use our Handheld Products, including the software application needed to utilize the Handheld Products on your handheld device (the “Application”). During the installation of the Application and subsequent synchronizations, we collect Non-Personally Identifiable Information concerning your device (such as the specific type of operating system and hardware you have, and the amount of free and total memory) and the Application’s files on your device.
Our Handheld Products also collect information about your usage of the Application (such as the dates you last synced with the Internet or the dates you last used certain features). When you sync your device with the Website, we store some of this information.
We also collect Non-Personally Identifiable Information through our Internet log files, which record data such as user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of our Website. This information may be used to analyze trends, to administer the Website, to monitor our Website’s use, and to gather general demographic information. We may link this information to Personally Identifiable Information for these and other purposes such as personalizing your experience on our Website and evaluating our Online Products in general.
User-Generated Content: Public Forums, Blogs, Meal Libraries, and Other Postings
In order to make a posting on our Website, you will be asked to sign in with your member login information. We do not use this information in any way other than to recognize you for postings nor do we disclose this information to any third parties.
With regard to public and private forums, blogs, and meal libraries, your email address is not visible on the boards; however, other users are able to send you email via your user name without your email address being displayed. We do not share this information with any third parties unless required by authorized law enforcement agencies when required.
Do remember that whatever you post on the public forums, blogs, or meal libraries, or other public pages is considered public knowledge and that you should always use caution when posting. Avoid posting your home address or phone number on any public board, blog, chat, or other public page on our Website. Although one must be a registered user to post messages the public and private forums, blogs, and meal libraries, the public forums, blogs, and meal libraries are public and may be read by non-registered users.
Email or Refer a Friend.
Through our referral tools for informing a friend about our Website, or our Application, we will automatically send your friend a one-time email containing the information you request to be sent. If you elect to use these referral tools, we will collect from you certain Personally Identifiable Information about your friend which you have provided, such as your friend’s name and email address. We do not store your friend’s information or use it for any other purpose.
DO WE COLLECT INFORMATION FROM CHILDREN UNDER 13 YEARS OF AGE?
We are committed to protecting the privacy of children. Our Website and Online Products are not designed for or directed to children under the age of 13. We do not collect Personally Identifiable Information from any person we actually know is under the age of 13. We urge all parents or guardians to participate in their children’s exploration of the Internet, and to teach their children about protecting their personal information while online.
WHAT DO WE DO WITH THE INFORMATION WE COLLECT?
In general, we use the information collected on our Website and through our Application to help us understand who uses our Website, Application, and Online Products and how they are used, to assist you in using our Website, Application and Online Products, to improve our Website, Application, and Online Products, and for subscription billing and shipping purposes, if applicable. With respect to our Handheld Products, for example, we may use such information, among other things, to ensure that your handheld device is supported and that it has enough room for the Application, and to confirm which versions of the Application’s files are installed on your device.
If you become a member of our Website, we may use your information to send you a welcoming email that may confirm your username. If you “opt-in” (for example, if you check a box, or if the box is pre-checked, you do not opt out by unchecking the box) we may send you electronic newsletters, contact you about products, services, information and news that may be of interest to you, and provide you with targeted feedback. If you no longer desire to receive these communications, we will provide you with an option to change your preferences. In addition, if you identify yourself to us by sending us an email with questions or comments, we may use your information (including Personally Identifiable Information) to respond to your questions or comments, and we may file your questions or comments for future reference. We may also use the information collected to contact you about important service announcements and updates regarding our Website or Application or, if you are a subscriber, about your billing account status. You will not be able to opt-out of these service announcements and updates as they contain important information relevant to your use of our Website and/or our Application and are not promotional in nature. (If you do not wish to receive these service announcements, you may cancel your account with us and delete the Personally Identifiable Information maintained about you on our systems by contacting our Privacy Coordinator at the address set out below.)
We may also use the information gathered on our Website and through our Application to perform statistical analysis of user behavior, to analyze and evaluate issues relating to health and lifestyle, or to evaluate and improve our Website, Application, and Online Products.
WHEN DO WE DISCLOSE INFORMATION TO THIRD PARTIES?
We may disclose information (including Personally Identifiable Information) about you to our Research Affiliate, Preventive Medicine Research Institute (“PMRI”). PMRI is a non-profit organization that reviews the data collected on our Website, Application, and Online Products to help us improve our Website, Application, and Online Products and to determine the effectiveness of The Ornish SPECTRUM in supporting sustainable lifestyle changes.
Laws and Legal Rights.
[Note: If and when The Ornish Spectrum, Inc. has 20 or more employees, there are certain additional disclosures we should make if you provide any personal identifying information to third parties for direct marketing purposes.]
Web Analytics Services & Tracking
Sale of Business.
IS THE INFORMATION WE COLLECT SECURE?
Notwithstanding the above commitments to protect your information (including Personally Identifiable Information) from loss, misuse or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that others could find a way to thwart our security systems. As a result, while we strive to protect your information, we cannot ensure or warrant the security and privacy of any information you transmit to us, and you do so at your own risk.
WHAT CHOICES DO YOU HAVE REGARDING THE COLLECTION, DISCLOSURE AND DISTRIBUTION OF PERSONALLY IDENTIFIABLE INFORMATION?
Users of our Website are notified when Personally Identifiable Information is being collected by third parties on our Website. We do this so you can make an informed choice as to whether you should disclose information to a third party.
CAN YOU UPDATE OR CORRECT YOUR PERSONALLY IDENTIFIABLE INFORMATION?
You should be aware that it is not technologically possible to remove each and every record of the information you have provided to us from our systems. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personally Identifiable Information may exist in a non-erasable form that will be difficult or impossible for us to locate. We promise that promptly after receiving your request, all Personally Identifiable Information stored in databases we actively use and other readily searchable media will be updated, corrected, changed or deleted, as appropriate, as soon as reasonably practicable.
WHOM DO YOU CONTACT IF YOU HAVE ANY PRIVACY QUESTIONS?
Email our Privacy Coordinator at:
If you do not receive acknowledgment of your inquiry or your inquiry has not been satisfactorily addressed, you should then contact TRUSTe at http://www.truste.org/consumers/watchdog_complaint.php, by postal mail at Watchdog Complaints, TRUSTe, 55 Second Street, 2d Floor, San Francisco, CA 94105, or by fax at (415) 520-3420. TRUSTe will then serve as a liaison with us to resolve your concerns.
Effective date: February 1, 2012